Amazon.com, Inc (NASDAQ:AMZN) domain name not amazing in South America
An entire group of Latin American countries seems to have succeeded in their efforts to block the online retailer, Amazon.com, Inc (NASDAQ:AMZN) from using .amazon as a suffix for new Internet Addresses. Internet Corporation for Assigned Names and Numbers (ICAAN) is a global Internet governance group. This week, its committee recommended that .amazon should not be receiving approval as a top-level domain name.
When geography becomes a hurdle
ICAAN reviewed the applications for all new domain suffixes like this one at a meeting that was held in Durban, South Africa. The ones that already exist and are used very commonly are .org and .com. The group has approved numerous dot-terms including one Russian word that means network and a Chinese word that means game. Brand names from the English Language that are derived from different geographical locations are generally more complicated.
In discussions that led up to the Durban meeting, Latin American countries including Argentina, Brazil, Peru, Chile and Uruguay sent a letter to ICAAN. The countries argued that the domain .amazon would be rejected because it is also the name of a river.
Too many considerations
Very specifically, Amazon is a geographic name. It represents several important territories of some Latin American countries. The concern also is that these countries have many relevant communities that have identities and cultures that are directly associated with the name. Apart from just the specifics, the matter of principle also comes into the picture. ICAAN’s committee’s Governmental Advisory Committee has not finalized the decision on .amazon yet.
There is a possibility that the board could overrule the decision that has been taken by the committee. However, as a practice, this is not something that occurs regularly. And so, Amazon.com, Inc (NASDAQ:AMZN) will simply have to cool its heels till a consensus is reached and the final decision announced.