Amazon.com, Inc. (NASDAQ:AMZN) Lures Customers By Offering PlayStation 4 with Kindle Fire HDX

Posted by Lynn Eisler November 15, 2013 0 Comment 982 views


Amazon.com, Inc. (NASDAQ:AMZN) last night, on the launch day, offered Sony Corporation (ADR) (NYSE:SNE)’s PlayStation 4 consoles for sale with an exclusive $599.99 bundle that includes a 7-inch Kindle Fire HDX with some special offers. The pricing of this offer could help save a buyer about $30. Amazon.com, Inc. (NASDAQ:AMZN) portrayed the combo as a nature pair, that usually sounds like a bizarre combo.

Amazon.com, Inc. (NASDAQ:AMZN) mentioned in a statement, “While the PS4 heralds in the next generation of consoles, Kindle Fire HDX does the same for tablets with improved visuals, a faster processor, and the revolutionary ‘Mayday’ button. Partner these together with the interactive Second Screen feature for a completely immerse entertainment experience.”

With this launch offer, Amazon.com, Inc. (NASDAQ:AMZN) might be playing a genius business move or may simply be taking an advantage of PlayStation 4 launch to sell some extra Kindles. Moreover the retailer offers an overnight delivery so that buyers can have console as early as Saturday if they book the order early.

Amazon.com, Inc. (NASDAQ:AMZN) is also selling PlayStation 4 consoles unbundled at its regular pricing tag of $399.99.

Amazon PlayStation Network

Amazon.com, Inc. (NASDAQ:AMZN) also recently launched the all new Amazon PlayStation Network that exclusively allows PlayStation gamers to shop subscriptions, currency, downloadable content and digital games for PlayStation Vita, PlayStation 3 as well as recently launched PlayStation 4. Earlier on Tuesday, the retailed also offered gamers to buy three PlayStation 4 games just for the price of two, in a sale that lasted just four hours.

Moreover in conjunction with new online service, Amazon.com, Inc. (NASDAQ:AMZN) is also offering shoppers a $5 credit for future use (to be used by December 31, 2014), following their purchase of the select game titles from the list. Some of the gaming titles on the list include FIFA 14, The Last of US, Battlefield 4 and Assassin’s Creed IV among others.



About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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