Amazon.com Inc. (NASDAQ:AMZN)’s Kindle Fire HDX 8.9 Could Pose Challenges
November 7, 2013 marked the launch day for Amazon.com, Inc. (NASDAQ:AMZN)’s 8.9” Kindle Fire HDX. Amazon shipped its new tablet for just about $379 that compares to new $399 iPad Mini. This lightest large-screen tablet is packed and designed well enough to get top-listed as the strongest challenger to Apple Inc. (NASDAQ:AAPL)’s devices including iPad Mini and iPad Air.
The Kindle Fire HDX 8.9 weighs just around 13.2 ounces compared to 16 ounces of 9.4” iPad Air and 10.86 ounces of 7.9” iPad mini. Moreover the Kindle offers a sharper screen resolution of 339 pixels per inch as compared to iPad’s 264 pixels per inch. The new Kindle packed with ground breaking hardware, new features like X-Ray and Fire OS 3.0 ‘Mojito’.
The new Kindle Fire features a row of tabs at the top of the screen that allows user a quick access to Amazon services including shopping, e-books, music and video. The middle row highlights used apps and content to allow quick access and the bottom row showcases icons for frequently used apps such as email and camera.
The ‘Mayday’ button features another highlight of this new Kindle Fire that connects the user to a live customer service representative within seconds. This service remains at the user’s finger tips 24 hours a day, seven days a week. The user can see the customer service representative in a video box who can see what’s on the screen and can take complete control of the device to troubleshoot the issue or guide the user by placing orange markers on the screen.
The drawback comes with App accessibility as iPad Air allows the access to huge variety of apps available at Apple’s app store. In stark contrast, the Kindle which uses a modified version of Android, can run many of Android apps but not all. Even the new Kindle doesn’t allow access to Android apps that are expected to work with Kindles, including the Dropbox app.