Apple will not blindly pursue market share: Shanghai Evening News
On Thursday Chinese newspaper Shanghai Evening News published an interview that shocked everyone who works in or is familiar with the tech news industry of U.S. and world. The newspaper published an interview of Apple Inc. Marketing Head, Phillips Schiller citing and from the citation of that interview newspaper reported that Apple is NOT WORKING ON A CHEAPER IPHONE! Since the interview belonged directly to Apple’s marketing head, it attained a wide coverage on global level and soon the rumors of a cheaper iPhone seemed to be going in the wrong direction. Yes, rumors which were firmly confirmed even by Wall Street Journal some days ago.
Actually Schiller said two sentences in the interview and newspaper linked those two sentences with the cheaper iPhone. Schiller said that company (Apple) will always focus on building “the best products” and will “never blindly pursue market share”. The newspaper linked these two sentences with a cheaper iPhone and said that Apple which is known for building premium products will never try to pursue market share by revealing so called CHEAPER iPhone. The newspaper also linked to all the big news sites who were reporting that Apple is working on a cheaper iPhone, including the article published by WSJ and after linking to all the sources the newspaper very firmly reported that all these references and rumors are going to be wrong.
But after sometime, newspaper re-edited the article and removed all the references from it and also changed the headline of article to “Apple wants to provide the best products, will not blindly pursue market share” from” Apple will not push a cheaper smartphone for the sake of market share”. Apple confirmed the interview and said that it requested the newspaper to amend the article accordingly. But Apple did not provide any other comment and also did not provide a transcript of the interview.
On the other hand when other media publishers contacted to the reporter who published that article, he said that newspaper has made some changes to the article for clearly communicating Schiller’s meaning. He also said that newspaper has made these changes on it’s own wish and Apple did not request any change in the article. The newspaper also amended Schiller’s statement and replaced it with direct quotations. The statement now says from the citation of Schiller, “Apple has always focused on providing the best products for its consumers, we’ve never blindly chased market share.”