Atmel Corporation (NASDAQ:ATML)-believes that what matters is “touch”
In 2013, Atmel Corporation (NASDAQ:ATML) is expecting a higher demand for its products. This is based on the current semi-conductor cycle. The company will prevail as a front-runner in micro-controllers and continue delivering its highly-innovative XSense, touch sensor that will replace the ITO sensors that OEM’s are currently using.
ATML is a dominant player in 32-bit and the 8-bit microcontrollers market. These are used in various end-markets. The company has an outstanding product portfolio, and in 2013, the demand for these products is expected to recover. Atmel Corporation (NASDAQ:ATML) holds a strong position in micro-controllers. These enable touch features in various consumer products, primarily tablets and mobile handsets. However, they are also being increasingly used in applications such as automotive consoles.
Atmel Corporation (NASDAQ:ATML) also sees a lot of potential in XSense, its new touch-sensor product. It affords much more flexibility and is more cost-effective as well. Currently, the ITO or indium tin oxide sensors are more in use. Not only is this material expensive, it is also very brittle. XSense on the other hand, can be easily placed on curved surfaces, right up to the edge of the glass, which is a definite benefit considering that mobile manufacturers are coming up with new and modern device designs on a regular basis.
Whats fueling the demand for touch-screens?
Over the past decade, touch-screen monitors have become more accessible and commonplace as their costs have been dropping steadily. In comparison to old mobile-computing technologies, touchscreen offers several advantages. One big advantage is that touchscreen technology actually needs very little space. The touchscreen is an input and an output device and renders peripheral input devices such as a mouse or a keyboard defunct. Another advantage is that it offers easy navigation, provides a better consumer experience. Its simplicity adds to its cost-effectiveness. The touchscreen’s interactive display allows a complete novice to handle the device more confidently and comfortably.
As the demand for touchscreen products grows, it is but natural that all businesses that revolve around that industry will also grow. Atmel Corporation (NASDAQ:ATML) has its future growth-path well laid out and is traversing it at a clipping pace.