Bank of America Corporation (NYSE:BAC)’s enterprising “enterprise leader”

Posted by Nathan Alexander July 2, 2013 0 Comment 847 views


Bank of America Corporation (NYSE:BAC) has announced Nikki Salzillo has been appointed to be the bank’s Market President in Austin, to serve as its enterprise leader. She will work right across the region and help in the delivery of a broad range of various global financial services that the bank offers and cement their relationship with their existing customers. She will also be overseeing Corporate Social Responsibility activities such as lending, giving and investing in diversifying business operations, community development, culture and art projects, environmental initiatives as well as employee volunteerism.

Apart from the Market President Responsibilities and roles, Salzillo is also a member to BAC’s Charitable Foundation since she looks after numerous national philanthropic programs. She has been with the company for the last nineteen years and has been an out-performer in different leadership roles. Prior to this appointment she was the Market Manager for the San Antonio and Austin regions. Salzillo succeeds Kenny Wilson who will continue serving as Market president for San Antonio, Market Executive for BAC’s Private Wealth-Management and the U.S Trust.

Corporate Social Responsibility programs

In 2013, numerous companies started 2013 by determining exactly how effective their branding was and how their customers as well as the general public perceive them. Considering that they are equal on all other fronts, companies that play an active-role in promoting their various corporate social-responsibility programs are more often than not, viewed more favorably than companies that don’t have many highly-visible programs.

Types of CSR

There are 2 types of corporate social responsibility that have to be considered. The first consists of companies providing resources and funding for different worthwhile social causes such as donating employee-time or money to charities. The second type involves setting-up an actual plan to provide services or produce products that will be in the best interests of the society. These include things such as corporate environmental initiatives, using safe materials in manufacture and design and factors such as economic development and job creation. The very best corporate social responsibility programs combine these 2 types of CSR to show a true commitment to a cause.

 


About Nathan Alexander

Nathan Alexander holds bachelor’s degrees in Journalism and European Studies from Boston University. Nathan reports round up the day’s business and financial market news and include keynote interviews with major business players and updates on Asian, European and US stock markets. He has interviewed heads of leading European banking institutions such as European Central Bank President Jean-Claude Trichet and HSBC Chairman Stephen Green, and CEOs from the business world including Microsoft founder Bill Gates, Virgin Chairman Sir Richard Branson and former Porsche President and CEO Dr Wendelin Wiedeking.

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