BlackBerry Ltd (NASDAQ:BBRY) BBM to light up the Samsung Galaxy sky
The long wait has finally come to an end. BlackBerry Ltd (NASDAQ:BBRY)’s BBM will now be available on Samsung Galaxy devices. Before everyone across the world rejoices, this functionality will be available only in the African sub-continent. The geographic constraint is a definite surprise but the BBM app expansion to Android devices has been in the offing for quite some time now.
Over the past few years, BBM stock has been plummeting and there are many who are just waiting for the company to breathe its last. But BBRY is a company that was always in motion and it will not give up. The company’s flagship handsets, the Z10 and the Q10 tanked and the company has been going through a whirl of activity, searching for new ways to boost its revenues. This includes an aggressive launch in India and selling devices at base cost.
BBM the chosen one
Irrespective of all else that has gone awry, a large number of people are still of the opinion that the BBM is the tops when it comes to messaging. The one sure-shot way of widening its revenue base would be for the service to be made available on Android devices. This is exactly what makes the Africa geographical restriction so puzzling.
A major segment of the mobile market in Africa revolves around prepaid calling plans and cheap disposable handsets. Of course, the elite segment of society can afford and use expensive smartphones but that market is a minuscule one. If you scan regions outside South Africa, there really is no middle class to even talk about.
So, what then is the mystery behind BBRY’s strategy for BBM expansion? With any new launch there will always be initial hiccups, operational glitches and technicalities that have to be thrashed out. Starting out on a smaller platform makes perfect sense for the company. This way it gets the breathing space to iron-out any initial creases.
On the face of it, this seems like a good plan and the transformation that BBRY is seeking to make seems to be going as planned. Of course, for the company to make a success of something like this, it will have to target much wider regions and span across continents.