BlackBerry Ltd (NASDAQ:BBRY) Counters With BBM For Android
On Monday, October 21, 2013 BlackBerry Ltd (NASDAQ:BBRY) rolled out its BBM (BlackBerry Messenger) service for Apple Inc. (NASDAQ:AAPL)’s iPhone as well as for Google Inc. (NASDAQ:GOOG)’s Android devices. Following the issues aroused after the initial launch of this much awaited cross platform offering last month, it has now been rolled out in a phased manner. The head of BlackBerry’s BBM business, Andrew Bocking mentioned in a blog post on the company’s website that the company is implementing a simple line up system towards ensuring a smooth rollout to manage the unexpected rise in demand for BBM services which will be soon available in Google Play, the App Store as well as in select Samsung App Stores.
The company already mentioned during last week that around 6 million iPhone and Android users have pre-registered for this cross platform BBM service launch. Those who have signed up for the service will be allowed to use the BBM right from its launch and others will be signed on as rapidly as possible. The move came as part of company’s struggle to return to profitability as well as to take the company private in $4.7 billion deal backed by its largest shareholder. The company was looking forward to make its free app available to rival platforms of iOS and Android devices in a plan to shore up its platform which is losing ground for many years.
The recently released data from Counterpoint lists Apple as the top smartphone vendor following the strong sales of its newly launched iPhone 5C and iPhone 5S which helped company more than doubled its market share from 17% in August 2013 to approximately 39% in September 2013. This surge in Apple’s iPhone replaced the market leader Samsung Electronics Ltd. (OTCMKTS:SSNLF) to second position whose market share declined from 37% in August to 29% in September.