BlackBerry Ltd (NASDAQ:BBRY) Is Making Right Moves

Posted by Beth Hart January 23, 2014 0 Comment 1545 views


BlackBerry Ltd (NASDAQ:BBRY) has been on somewhat of a slump in recent memory, the struggling company had recently announced that it would sell a large chunk of the real estate that it owns in Canada. Despite everything the stock for BlackBerry Ltd rose by as much as 6% on the latest day or trade. This is mostly because investors seem upbeat about the new CEO John Chen who is looking to turn fortunes around for the company. Chen has already made a lot of important changes and drawing from his past work experience, he could be the only person who can turn the company around.

Strangely enough investors seem to believe that Chen can work the same magic with BlackBerry as he had done previously with Sybase. Since assuming the top role at BlackBerry, Chen has already made some good calls including a deal with Foxconn which has made a shift in the risk factors involved which will also be taken up by suppliers. Besides that the company also has plans to consolidate and look for growth in the Asia Pacific region as the smart-phone market is truly booming only here.

Enterprise Mobility as the future

The enterprise mobility market is a major prospect for future business opportunities for companies like BlackBerry. The company is shifting its focus towards open strategies meant to drive the enterprise mobility marketplaces to invest in them. BlackBerry was once a dominant force in this market which has seen so much turbulence in recent years, but many hope that BlackBerry will soon regain its past glory yet again. Besides that the one great move that Chen made when he took over at BlackBerry is to make BlackBerry Messenger open to all, i.e. android and iOS platforms. The company has found success on both the platforms as users downloaded the instant messenger in the millions within days of it being made available. All in all the near 30% surge in the stock for the company could be a sign of things to come.



About Beth Hart

Beth is from New York. She has two master’s degrees and served as a lecturer in B-School. Her master’s degree is an MBA in Global Management from the University of Phoenix (2010). She has worked for small businesses, public agencies, and large corporations. She does write articles as a freelancer.

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