BlackBerry Ltd (NASDAQ:BBRY) not the apple of the smartphone user’s eye

Posted by Nathan Alexander August 9, 2013 0 Comment 782 views


The global market-intelligence firm, IDC tracks market trends for numerous products. Latest IDC data indicates that in the Q2, the number of Windows Phones sales exceeded BlackBerry Ltd (NASDAQ:BBRY) phone sales. The company has been trying very hard to edge back and maintain its stand in the smartphone market but hasn’t had any luck so far. Windows OS-run handsets have usurped it from its third position and BBRY now stands in 4th place.

IDC data shows that Blackberry sold around 6.8M handsets in the Q2 of 2013. That amounts to only 2.9% of total smartphone sales. In comparison, BBY had sold 7.7M phones in the same quarter last year and held a 4.9% wedge in the smartphone market. These dismal sales figures are the absolute worse levels that the company has experienced since the point of time IDC commenced tracking sales of mobile phones.

What makes these results even drearier is the fact that the latest numbers that have been released by the IDC include early sales figures from the Blackberry Z10 and Q10 launches. These 2 devices were supposed to be the two beacons of light for BBRY in a landscape that was being increasingly overcast with the dark clouds of dipping revenue and profitability levels.

A window to the smartphone world

On one end of the scale is the Blackberry sales drop while on the other is the Windows Phone climb. There has been a 77% y-o-y rise in the latter. So far, in 2013, 8.7M Windows Phones have been sold in comparison to the 4.9M that were sold last year. NOK’s new Lumia range accounts for a large percentage of that growth. Around 80 percent of Windows Phone Sales come from Nokia’s Lumia handsets.

Apple sales have been on the decline as well but a comeback is expected. Though BBRY has fallen in terms of global sales it still holds 3rd position in the U.S. However, it seems to be on shaky ground there as well.


About Nathan Alexander

Nathan Alexander holds bachelor’s degrees in Journalism and European Studies from Boston University. Nathan reports round up the day’s business and financial market news and include keynote interviews with major business players and updates on Asian, European and US stock markets. He has interviewed heads of leading European banking institutions such as European Central Bank President Jean-Claude Trichet and HSBC Chairman Stephen Green, and CEOs from the business world including Microsoft founder Bill Gates, Virgin Chairman Sir Richard Branson and former Porsche President and CEO Dr Wendelin Wiedeking.

View all post by Nathan Alexander Visit author's website

Write Your Comment