BlackBerry Ltd (NASDAQ:BBRY) not the apple of the smartphone user’s eye
The global market-intelligence firm, IDC tracks market trends for numerous products. Latest IDC data indicates that in the Q2, the number of Windows Phones sales exceeded BlackBerry Ltd (NASDAQ:BBRY) phone sales. The company has been trying very hard to edge back and maintain its stand in the smartphone market but hasn’t had any luck so far. Windows OS-run handsets have usurped it from its third position and BBRY now stands in 4th place.
IDC data shows that Blackberry sold around 6.8M handsets in the Q2 of 2013. That amounts to only 2.9% of total smartphone sales. In comparison, BBY had sold 7.7M phones in the same quarter last year and held a 4.9% wedge in the smartphone market. These dismal sales figures are the absolute worse levels that the company has experienced since the point of time IDC commenced tracking sales of mobile phones.
What makes these results even drearier is the fact that the latest numbers that have been released by the IDC include early sales figures from the Blackberry Z10 and Q10 launches. These 2 devices were supposed to be the two beacons of light for BBRY in a landscape that was being increasingly overcast with the dark clouds of dipping revenue and profitability levels.
A window to the smartphone world
On one end of the scale is the Blackberry sales drop while on the other is the Windows Phone climb. There has been a 77% y-o-y rise in the latter. So far, in 2013, 8.7M Windows Phones have been sold in comparison to the 4.9M that were sold last year. NOK’s new Lumia range accounts for a large percentage of that growth. Around 80 percent of Windows Phone Sales come from Nokia’s Lumia handsets.
Apple sales have been on the decline as well but a comeback is expected. Though BBRY has fallen in terms of global sales it still holds 3rd position in the U.S. However, it seems to be on shaky ground there as well.