BlackBerry Ltd (NASDAQ:BBRY) WOW’s The World With Launch Of Its $2250 Smartphone
In what is being touted as attempts by troubled messaging service and business smart phone maker BlackBerry Ltd (NASDAQ:BBRY) to demonstrate to its customers and investors that it has not yet thrown in the towel, announced yesterday the launch of a super premium smart phone which comes with a sticker price of a hold your breath $2,250 per unit.
Smart Phone Tech Specs
For that eye popping dollar value, this Porsche designed smart phone which is code named P9982 is said to be made of handmade Italian leather and has stainless steel moulded into it. It boasts of a 64 GB internal memory and the add-on SD card also comes with a 64 GB memory capacity. The business phone maker has also tried to bring in a sense of exclusivity and build a sense of awe around this handset by offering a special icon which show up and get highlighted on the users BlackBerry Ltd (NASDAQ:BBRY) messengers profile and thus setting them apart from the rest.
Ties Up With Porsche
The launch was accompanied by a joint announcement by Porsche Design and BlackBerry Ltd (NASDAQ:BBRY) which tried to harp on the exclusivity, iconic status and luxury which is associated with this newly launched product. The ailing smart phone maker has announced that it will make available only 500 units of this device for worldwide consumption. For the astronomical cost for a smart phone, customers are being assured hand crafted handsets which are made out of expensive materials and is to be operated by the “customized version of the BlackBerry 10.2 Operating System” designed to provide a personalized user experience.
The phone will boast of high quality stainless steel body polished to provide it a satin finish and will have genuine leather as it’s backdoor. The phone maker has also promised to release a exclusive series of PIN which will set these users apart from other Blackberry users across the globe.