Cable Companies Should Join Forces Says Netflix Inc (NASDAQ:NFLX), Comcast Corporation (NASDAQ:CMCSA)

Posted by Samantha Donahue October 11, 2013 0 Comment 1326 views

On Thursday, John Malone, the cable pioneer said that cable companies should join forces to form a company that will rival Netflix, Inc (NASDAQ:NFLX) in the internet video streaming space, on a national basis. This could be the ideal solution for the high-programming costs that these companies are currently incurring. He said that one brand should be created; content should be acquired and streamed via the internet.

This could be distributed to users in a value-bundle along with broadband said Malone at the annual investor conference that is conducted by Liberty Media Corp. Malone is the chairman of this company. He also talked about how Xfinity, Comcast Corporation (NASDAQ:CMCSA)’s video-streaming product could be shared with all the other companies that operate in the cable sector, to create a national brand.

Reaching out to the audience

Meanwhile Comcast Corporation (NASDAQ:CMCSA) has been on a jig of its own. Twitter users will now see a new ‘See It‘button alongside the shows they have been watching. Clicking on it gives them options to watch movies or TV shows that they have been discussing. If the movie is current, they will be able to purchase a ticket via Fandango that is owned by Comcast Corporation (NASDAQ:CMCSA).

This is a national launch and Comcast Corporation (NASDAQ:CMCSA) customers will have access to certain functions that other subscribers cannot. Customers will be able to use their mobile devices as a remote-control and can switch on the TV show directly.

When it comes to viewing some breaking news, this functionality can be particularly handy. Sam Schwartz, the company’s Chief Business Development Officer said that Twitter is only the beginning. The company plans on launching this functionality on other social-networking sites

Doing things differently is the only way of keeping viewers and customers interested and both Netflix, Inc (NASDAQ:NFLX) and Comcast Corporation (NASDAQ:CMCSA) seem to be headed in the right direction.

About Samantha Donahue

Samantha Donahue is a digital fellow with GDP insider. Samantha earned a Bachelor's degree in Government from Cornell University and later his Master's degree in Journalism from Columbia University. She has also received numerous awards from the Associated Press, Society of Professional Journalists, and other media organizations for many of her exclusive stories. Samantha thrives reporting on breaking news and as a general assignments news reporter.

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