Comcast Corporation (NASDAQ:CMCSA) Is All Set To Woo Customers

Posted by sara Frank October 27, 2013 0 Comment 19149 views


An insider who is familiar with Comcast Corporation (NASDAQ:CMCSA)’s promotional plans reported that the company is all set to launch a new HBO and broadband bundle that is aimed directly at Netflix. This new promotion, called “Internet Plus” will include StreamPix- the streaming video service, the basic 20 channels and the VOD, plus 25 Mbps of broadband and HBO GO/HBO. This 12-month promotion is slated to retail at $40-$50 dependent on the market. At the moment there isn’t too much competition in all markets, as far as bundling like this is concerned.

A good deal?

This new option is all set to launch this month but it is not yet clear whether it will be available in every Comcast Corporation (NASDAQ:CMCSA)  market. At the end of 12 months, the initial promotion terms will change and price will be hiked to $60-$70 for a 6 month subscription after which, it will be taken up to $70-$80. Post that period, the users will have to negotiate a deal that is better than that.

The HBO GO and HBO inclusion is the most interesting part of this offer. The company has been very obstinate as far as launching a standalone HBO streaming-option is concerned. However, HBO and various cable executives have been discussing the possibility of bundling HBO with a few smaller broadband-packages. The first obvious product that emerged from those talks is Internet Plus.

Comcast Corporation (NASDAQ:CMCSA) has launched their video streaming service, Streampix, in 2012. Despite the fact that it is cheaper than Netflix, it is not very content-heavy like many other ISP streaming video services are. The cable industry wants to deter customers from opting out of the larger channel bundles.  With Comcast Corporation (NASDAQ:CMCSA)’s new launch, the cable operators may have a tough time initially. However, Comcast Corporation (NASDAQ:CMCSA) will have to consider what will happen once prices of these new bundles soar past the initial promotional levels.



About sara Frank

Sara Frank is our chief congressional correspondent, Sara has covered the presidential campaign, Congress and congressional campaigns. Prior to that, she covered the U.S. House. Sarahas also worked covering the House, Senate and campaign finance. Among the numerous honors she has received for his reporting, Sara is the recipient of an Emmy Award from The National Academy of Television Arts and Sciences. She was also nominated four times for a national Cable Ace Award.

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