Does Microsoft Corporation (NASDAQ:MSFT) Have A Problem With CEA?

Posted by Steve Raasch October 6, 2013 0 Comment 1800 views


Towards the end of 2011, Microsoft Corporation (NASDAQ:MSFT) and the Consumer Electronics Association got into a standoff of sorts over whether the company would support the show. This is one of the largest trade shows in the industry and is held in Nevada, every January. Last year, it had 150,000+ attendees. It was a tradition for Microsoft Corporation (NASDAQ:MSFT) to deliver the keynote at every CEA show but in 2011 it announced that it will no longer be supporting the CEA. By the looks of it, it seemed like the 2012 show would be the last one that the company would have a presence at.

No presence at CEA

That year, Microsoft Corporation (NASDAQ:MSFT) had a very modest presence there and in 2013 January the company did not have a presence at all. This might have proved to be detrimental for the company as its Window 8 faced a great deal of flak from various factions. A top OEM also reportedly revealed that almost 75% of their customers were actually rejecting the new OS. It seemed like the company had rejected the Consumer Electronics Association and Vice Versa.

But the confusion has now arisen because it seems that the company wants to make a comeback to the 2014 CEA. Though this is not a certainty, the company has offered a certain level of commitment that is actually creating the confusion. There is also no clarity about whether the company will deliver the keynote at the 2014 event. To a certain degree, this will also be dependent on whether Microsoft Corporation (NASDAQ:MSFT) will be able to rope in a new CEO by that time.

Friday’s trading session

In Friday’s trading, Microsoft Corporation (NASDAQ:MSFT) rose by 0.06%. The shares opened at a price of $33.69, climbed to an intraday high of $33.99 and dipped to a close of $33.88.



About Steve Raasch

Steve Raasch is a breaking news reporter for GDP insider. During his nearly two decades of editorial experience, Steve has covered a variety of topics including small business, health, personal finance, advertising, workplace issues and consumer behavior. Steve is very passionate about his work. Steve earned a master of arts degree in international relations from the Johns Hopkins University School of Advanced International Studies in Washington.

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