Dr Pepper to spice-up The Wendy’s Co (NASDAQ:WEN)’s restaurants further

Posted by Kristi Scott July 23, 2013 0 Comment 940 views

On Monday, Wendy’s (NASDAQ: WEN) and Dr Pepper Snapple Group announced that they have signed a 7-year agreement via which the availability of Diet Dr Pepper and Dr Pepper will be expanded at the former’s restaurants in the United States.

Wendy’s opened its first restaurant in 1969 and Dr Pepper had been a part of the launch then. The friendship continued well into this century and today, the drink is served at 4,600 WEN restaurants. Diet Dr Pepper is available at hundreds of locations. Via this new agreement, both the companies take their business partnership one step further and very soon, all of the company’s over 5,800 restaurants in the U.S will be able to add Diet Dr Pepper and Dr Pepper to their menus.

Old allies

WEN’s chief marketing officer, Craig Bahner said that Dr Pepper is an old and valued business partner. They bring a great-tasting choice to the restaurants’ customers, but they are also supporting a cause that is very dear to Wendy’s- the Dave Thomas Foundation for Adoption(R). He went on to say that these two drinks were two of America’s best-selling soft drinks and that they will now be easily available to the restaurants’ patrons, across the country.  DPS’s senior vice-president of fountain foodservice sales, Scott Johnson said that this is one of the greatest opportunities for them to put their biggest brand forth to more consumers.

Two to tango

Both these brands have a strong following their own segments and the fact that they have strengthened their partnership further goes to prove that when you have a good thing going, you never let it go.

Wendy’s (NASDAQ: WEN) is the world’s 3rd largest quick-service hamburger company. WEN is largely involved in the operation, development and franchisee of a system of classic quick-service restaurants. Its system includes over 6,500 company and franchise restaurants in the U.S and across 26 countries.

About Kristi Scott

Kristi Scott joined GDP Insider in 2005 as a Wall Street reporter for the Business and Market section. Kristi covers the stock market, financial markets and personal finance. Her awards have come from the National Federation of Professional Writers, the Ohio Newspaper Association, the Cleveland Press Club, the Society of Professional Journalists and Suburban Newspapers of America. Kristi was named SNA's national Journalist of the Year

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