Dunkin Brands Group Inc (NASDAQ:DNKN) unveils combo unit

Posted by George Brook July 16, 2013 0 Comment 1055 views


Very recently, Dunkin Brands Group Inc (NASDAQ:DNKN), the leading QSR chain unveiled a combo unit for Dunkin’ Donuts/Baskin-Robbins, in NY City and is a definite feather in its hat. The Big Apple has around 500 restaurants, both big and small. The unit has been positioned very strategically in the Times Square area. The contemporary garb that the area dons will surely go a long way in driving sales for the outlet. Apart from  high-quality coffee beverages, this combo restaurant will also be offering its trademark breakfast sandwiches, donuts, cakes, ice creams and dessert-inspired frozen coolers.

A twenty-year plan

The unveiling of this unit is in conjunction with the chain’s target of adding at least 330-360 restaurants in the United States, in 2013. The company is also aiming at doubling its portfolio with its expansion into the very lucrative local market, over the next two decades. Apart from this, Dunkin Brands Group Inc (NASDAQ:DNKN) will also be remodeling many other outlets across the country. There is a very strong demand for DNKN products and the company wishes to capitalize on that demand to add to its profitability.

Innovation and initiatives

The company has embarked upon and chain of initiatives to revitalize its brand. Food presentation augmenting, menu innovation and service that will enhance operation efficiency of the outlets are all factors that contribute to the revenue. The Dunkins brand is synonymous with Donuts, yes, but its other products also have a loyal customer base. It is very natural then for the company to launch a loyalty initiative. The objective of loyalty initiatives is to recognize its customers for the consistent patronage that they provide the brand.

The Dunkin Brands Group Inc (NASDAQ:DNKN) initiative called DD Perks program will be launched towards the end of 2013. Epsilon, the Alliance Data Systems’ operating unit will be the technology provider for the program.


About George Brook

George Brook covers money and politics for GDP Insider. George is a veteran journalist who has also covered Congress, national political conventions and presidential politics. George also covers the White House as well as economic and domestic policy for GDP insider. George's reporting has won numerous awards, including two Scripps Howard awards, two National Headliners, two Gerald Loeb Awards, as well as honors from Sigma Delta Chi and the National Press Club.

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