EBay Inc. (NASDAQ:EBAY) Bets On New Launches
eBay Inc. (NASDAQ:EBAY) is constantly innovating and adding more products and services while targeting more and more markets to maintain its market share and ensure sustainability in the competitive e-commerce domain. On Tuesday, the company launched set of new features that would change the browsing and buying experience on eBay making it more personalized and inspiring. With the launch of ‘eBay Now’ delivery service in Chicago, the company also announced to extend it to 25 other markets by the end of 2014 alongside series of other initiatives to boost its presence in local commerce.
With upsurge in e-commerce, mobile commerce and eBay’s mobile leadership, the company is well positioned to offer vast selection and engaging shopping experiences as well as to partner with retailers to ensure mutual benefits with the converging trends amidst the traditional and online commerce.
The company announced the launch of ‘Collections’, ‘Follow’ and ‘Curators’ on its website. The company identified collections as groups of products, hand-selected by expert curators, eBay buyers and sellers from company’s listed items. Curators are trendsetters like Justin Bell and Jen Atkin from across the diversified interest areas who will be creating beautiful collections on eBay to allow easy connect with items users love in person. Follow is a simple way for the user to personalize their feed by following the collections and curators as well as eBay users and interests that inspires them.
Moreover eBay also offers a personalized space for buyers and sellers to share information about themselves, known as ‘Profiles’ as well as ‘eBay Today’ that will showcase best collections of items on eBay specially selected by Editorial Director and Chief Curator.
Moreover eBay also recently acquired the payments startup Braintree which will allow its PayPal unit to get a big leap on processing mobile payments. This came at a time when PayPal’s growth rate is experiencing continued decline due to tough competitions in the payments market posed by MasterCard, Intuit, Square and recent launch of Amazon.com, Inc. (NASDAQ:AMZN)’s recently launched Login and Pay, online payment gateway where shoppers can make payment for their purchases outside Amazon.com, by simply logging in with their Amazon accounts.