Even Apple Inc (NASDAQ:AAPL) Thinks Twitter Inc (NYSE:TWTR) Data Is Of Relevance

Posted by Michael Korte December 3, 2013 0 Comment 1949 views


Since its grand debut as a public trading company last week, the micro blogging site Twitter Inc (NYSE:TWTR) has been attempting to device various revenue generating strategies which will help turn it around from a loss making enterprise and show profits for the first time since its operations began seven years back and there by prove its many sceptics wrong.

Twitter Online Radio Listenership Data Gains Importance

In the recent past it seems to be making steady but altogether slow headway in this direction. Before things slowed down for the thanksgiving break, Twitter Inc (NYSE:TWTR) had scored a back handed compliment when rating agency Piper Jaffray released ranking of online radio stations based on analysis of tweets which were posted on Twitter Inc (NYSE:TWTR) platform. While the revenue impact of sharing this data with rating agency by the micro-blogging site has still not reached the public domain, analysts are concurring that this will constitute a new and regular stream of revenue for the $19.36 billion market capped social media upstart.

Was The Piper Radio Ratings The Trigger For Apple’s Buyout Of Topsy ?

Incidentally in that stack relatively small capped Pandora Media Inc (NYSE:P) had scored over the looming presence of tech giant Apple Inc. (NASDAQ:AAPL) iTunes Radio Station. Hence today’s announcement by Apple that it has bought out a tech start up “Topsy” gains added importance. Readers should note that this small sized analytical firm has built up core competency around data mining and determining trends by studying Twitter data. Based on its data analysis it comes out with “insights and twitter users sentiment with respect to various trending topics.”

Advantage Twitter

While speculations have reached the sky as to the likely uses that Apple would put its new acquisition into, the share holders of Twitter Inc (NYSE:TWTR) would be hoping that it is a further underscoring of the significant role that Twitter can play in the social media today and would be keeping their fingers crossed that the management would be able to monetize these developments.



About Michael Korte

Michael Korte an investigative reporter at GDP Insider and is a breaking news reporter. Michael work includes investigations of misconduct by federal prosecutors and industrial air pollution around the nation's schools. His reporting has been recognized with the Hillman Prize for Newspaper Journalism, the Grantham Prize for Excellence in Reporting on the Environment, and the Philip Meyer Journalism Award for reporting that incorporates social science methods.

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