Expedia Inc (NASDAQ:EXPE) and Travelocity gain velocity with Strategic Marketing Agreement
Expedia Inc (NASDAQ:EXPE) and Travelocity have announced that they have signed a long-term, exclusive strategic marketing agreement. Via this agreement EXPE will now power the technology-platforms for Travelocity’s current websites in Canada and the United States. In return, Travelocity will be given access to Expedia’s customer and supply services.
Brand marketing efforts
Once this agreement has been implemented, Travelocity will channelize its efforts towards promotion of its brand and marketing of the vast offerings of supply and travel services that will be available via this agreement. Travelocity will be independent of EXPE and will continue to be 100% -owned by the Sabre Holdings Corporation. Travelocity Partner Network and lastminute.com in Europe that is owned by Travelocity are not a part of this marketing-agreement.
Today, Travelocity is a renowned and recognized travel brand in the United States as well as in Canada. Dara Khosrowshahi, the EXPE Chief Executive Officer said that in the future this particular agreement will help Travelocity Focus on expanding its brand and provide its customers with new travel services and products.
He added that they believe that the volume that will be generated via the agreement will add some scale to the EXPE’s customer-service and global supply capabilities.
Both the companies plan on starting with the development as well as the implementation with immediate effect and the launch is slated to take place in 2014.
Expedia Inc (NASDAQ:EXPE) is an online travel corporation. As of 31 December 2011, its portfolio of travel-brands featured a supply portfolio that included more than 145,000 hotels in over 200 countries, packages, 300 airlines, cruises, car rentals and destination activities and services. Its brand-portfolio includes the popular Expedia.com. This is an online travel agency-service that has sites across 25 countries. In addition, the company is also a travel specialist and offers classic vacations with concierge and destination services.