Facebook Inc (NASDAQ:FB) booking Samsung for a partnership?
Mark Zuckerberg, Facebook Inc (NASDAQ:FB)’s CEO has discussed potential partnerships with Samsung Electronics Co., Ltd’s president, Sin Jong Kyun. The social networking giant is in efforts to improve its mobile advertising revenue and tie up with a mobile giant in order to achieve that? e-Marketer recently released a report that indicated that in 2012, FB had earned $47M in mobile advertising revenue and the projection is that it will rise by 333% to top $2B in the current year.
Zuckerberg said that the company will continue investing in South Korea as the country is a critical market for FB. In his opinion, Facebook will promote cooperation and provide training opportunities with SME’s or small and medium-sized enterprises in Korea. He said that he was hoping it would be possible for Korea’s venture businesses and SME’s to enter the international market via the Facebook platform.
Now the flip side…
So what exactly was going on? 80percent is an extremely hefty accusation. Is this a classic example of a low-spending, hysterical advertiser who knows everything better? Or did Facebook actually boost ad sales to look good for the IPO?
This small startup was not the only one complaining. More reports of unusual traffic patterns activity came in from various sources in Nov 2012 and then again in Dec 2012. Advertisers have found mysterious user profiles that show no activity except of answering hundreds of surveys and polls. The only conclusion is that fake “likes” are being generated and sold to advertisers and lead campaigns. Fact is, people are getting a little wary of buying Facebook Ads or associated services. The company says that measures have been taken against the false accounts. Can Zuckerberg vouch for that?