Facebook Inc (NASDAQ:FB) has made decision to streamline the advertising options
In search for additional revenue, Facebook Inc (NASDAQ:FB) has made a decision to streamline the advertising options they provide. Advertisers have also been complaining that their online advertising procedures and options were very complicated and not at all user-friendly. Facebook now wants to assist marketers with aligning their spending to their specific business objectives. It will achieve this by launching solutions that are targeted at online retailers, brand marketers and any other advertisers.
Most FB advertisers say that they know hat they wish to accomplish, but need to have clarity about the tools that need to be used. Simplifying the process is the only way that Facebook Inc (NASDAQ:FB) will be able to build-up on its existing revenues which are already substantial. Last year, FB did $5 billion worth of ad sales. As of 31 March 2013, Facebook says that 1.11 billion people use the site every month, which is a 23% increase from the previous year. It also reported that it had 751M, monthly active mobile-users in the Q1, which was a 10% increase from 680M in 2012 Q4.
Though Facebook is undoubtedly the most popular social networking site, there are plenty of others such as LinkedIn and MySpace that have their own specific niches that they operate in. LinkedIn targets professionals seeking employees, jobs, or basic networking or business opportunities. MySpace targets teens and youth to experiment with themes, music, and HTML code.
It’s the profile that matters
All these sites work on the one common concept of profile. The user profile is the one distinguishing factor between one social networking site and the next. It is the basis for building relationships with other people who share common activities, interests or even personal contacts. This is very different from specifically digesting or disseminating information feeds. What this means is that social networks allow companies to invite specific audiences to notice and get to know its brand in a manner that traditional advertising and marketing can’t. And so, even as Facebook Inc (NASDAQ:FB) looks at de-solving and un-complicating the specifics for its customers, online advertising will continue to grow in leaps and bounds.