Facebook Inc (NASDAQ:FB) is getting innovative
Facebook Inc (NASDAQ:FB) is leaving no stone unturned to push itself further in the mobile advertising market. In a bid to gain traction over rivals such as Twitter Inc. and Google Inc. (a company which boasts a wide lead over both competitors), Facebook is trying harder to gain share in the $16.7 billion market, which is predicted to almost double this year.
However, the social networking company has come a long way in mobile ads category, with 40% of ad revenue in the second quarter came from mobile from zero at the end of 2011. And, the growth in this category was well appreciated by investors.
Facebook Chief Operating Officer Sheryl Sandberg once said the ads are getting better, and more effective.
To keep up its growth intact in this lucrative market, Facebook is expected to announce its partnership with Nielsen Holdings NV to come up with new ways to track mobile audience sizes in exactly the same manner television viewers are measured, according to reports.
In an effort to do anything to make Facebook succeed in this arena, the company’s vice president-marketing for advertising tools Brian Boland said his team has figured out plans to cut down the number of advertising product options by almost half. Brian admitted that the team is working on to make their products more understandable and easier to use.
Facebook’s intentions to get into mobile ads were quite clear ever since the company announced its first quarterly earnings after it went public last year. While addressing his staff, Facebook boss Mark Zuckerberg clearly said that Facebook is a mobile company, “and that means mobile ads.”
Looking at Facebook’s mobile ad strategy, many believe the company uses much targeted approach for its mobile users when it comes to mobile ads. The company believes they want to give the message at the right time.
According to market analyst, Facebook now holds No.2 position with 16% share in mobile ads category, which is otherwise led by Google Inc with 53% market share.