Facebook Inc (NASDAQ:FB) Revamps Its Live News Feed Search Engine
The $114 billion market capped Facebook Inc (NASDAQ:FB) has been tinkering around with its content selection approach on and off over the past few quarters. In a continuation of this approach, the social media networking giant has announced that it has re-engineered algorithms which determine the news feeds that gets prominently displayed alongside users Facebook Inc (NASDAQ:FB) page.
What Has Changed?
Unlike in the past where torrents of unrelated pictures, videos and news links used to get streamed into your facebook page under the live news section irrespective of the users receptiveness to such random content, the updated algorithm will be more choosey. It will be able to screen content and news items which are more relevant to user.
What prompted The Change?
This change in approach has been driven by the pioneer in social media networking determining through analysis of user data it had collected by leveraging click stream intelligence. This tool enables the social media platform to specifically note the number of clicks and the time spent by a user on each of its weblinks which populate the new streams. On completing the data mining study, Facebook Inc (NASDAQ:FB) had determined that its users were more prone to spend time on news articles about current events across the globe like a sporting event or a natural calamity rather than patronizing random pictures and self portraits of individuals they don’t even know.
In order to make itself a single source of the topics that interest the reader, Facebook Inc (NASDAQ:FB) has also tweaked its search engine to line up three additional related news links along with the article that the reader chooses to click on. Also in its attempts to offer further refined user experience, it will be stack racking these news links based on the number of user generated reviews/comments associated with these articles.