Facebook Inc (NASDAQ:FB) wants to face “dislike” News Feed
User engagement is the backbone of social networking sites such as Facebook Inc (NASDAQ:FB). They also serve up topic-relevant ads based on current conversations that are taking place online. The company also strives hard to limit exposure of offensive content. At the moment, FB has a users’ “Likes” pipeline but what the company is really seeking is some feedback on why users dislike News Feed items and end up hiding them.
When relevance is relevant
Though the company is focused on providing relevant content to its users, the actual identification of this content is a major hurdle for them. The only way to keep people glued to the site for longer periods of time is to stream content that will hold their interest. In an effort to understand what users find arresting and relevant, very soon, Facebook will allow its users to explain why they have hidden a particular photo, advertisement or a status update from a friend.
Ads Fidji Simo, FB’s Product manager said that in the coming months the company will be putting out some information about why people like or dislike certain things that show up in their feed. The company is planning on refining these in order to enable users to tell them exactly why that content is being hidden by them. Simo has not provided any additional information about the tool that is going to be launched.
The menu for change
However, he did state that over the next 2-3 months, FB will be testing some new menu options that users could use to provide feedback about why they found something offensive or uninteresting. This feedback could be used by the company to limit that offensive or irrelevant content. It would also be able to pair ads in a better manner. The new tool may resemble any exiting tool that is used to hide ads that appear to the right of the screen. Goes to show that it doesn’t really hurt to refine something that has already been time-tested and proven.