For eBay Inc (NASDAQ:EBAY) “Now” is the right time

Posted by Lynn Eisler July 26, 2013 0 Comment 1498 views

Most of EBay Inc (NASDAQ:EBAY)’s businesses are trotting along at a decent pace. But the company is not happy with just trotting along. It wants to break into a gallop- today.  Ecommerce is here to stay and EBAY knows very well that competition is not going to be letting up. The company has a very popular mobile app called EBay Now. It has announced that this service will now be available in a PC version and that new cities will be added to its same day delivery service.

At one point of time the EBay Now service was available only to customers in San Francisco, San Jose and New York using Android and iOS operated phones. This service is now accessible via laptop as well and the areas that have been added are the Bay Area Peninsula, Queens and Brooklyn. Dallas and Chicago are next on the list.

EBay- what is it?

Last summer, EBay unveiled this service on iOS, in beta. Users in the San Francisco area could shop for various local products and they could be delivered via courier to their doorstep, in an hour’s time. The requirement is that customers purchase a minimum of $25 worth of products. There was also a $5 service charge per order. Going by the fact that the company has now expanded the geographical area and added Android functionality, seems like the plan has taken off well. A larger number of services and products are being offered and more cities covered.

There is little doubt about the fact that the company is competing with the shark of the ecommerce waters, Amazon. However, according to the announcement that eBay made, it’s a little more than just one-upmanship. EBAY has said that it will be working in a very concerted manner on integrating in-store delivery while working with a larger number of local businesses as the reach of the service expands. The need to be innovative and provide customers newer services and value for money has never been more important than it is today.

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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