Ford Motor Company (NYSE:F) “Endeavor”s to “Focus” on the global “Concept”
On Tuesday, Ford Motor Company (NYSE:F) issued a press statement in which it announced that the Focus is still the best-selling vehicle nameplate on the planet with 288,724 units registered in the Q1 alone. To a great extent, this strong growth has been powered by the emerging markets in India, China and Brazil.
Emerging market growth
In China alone, Focus registrations touched the 104,065 unit mark which was a 153% rise to what it stood at in the 2012 Q1.China is now the No1 market for this car and has surpassed the U.S sales. Ford said that there was an 18 percent% rise in demand in Brazil and 7,227 vehicles were registered in this period. The company said that the Focus compact continued to be in the top-selling spot, globally. Ford manufactures the Focus compact car in 9 factories across the world and last year it sold 1.02M units.
The Everest Concept
The company said that another compact car, Ford’s hatchback Figo navigated the 3, 00,000 sales spot in its 3rd year itself. Analysts say that this car has been a runway hit and has helped the company turn its fortunes around in India. Yesterday, Ford revealed the Everest Concept in Sydney, Australia. Alan Mullaly the company’s CEO and senior management executive addressed the media in a gala event at the Fox Studios in Sydney and revealed the Ford roadmap right until 2017.
Over the next 2 years, the Everest (Endeavour) will seek to enhance the company’s SUV portfolio. This encompasses the Kuga, the Territory (which will move off the radar in 2016) and the EcoSport that is slated for a launch. Ford Motor Company (NYSE:F) runs worldwide operations in the global automotive-industry. It operates in 2 segments- Automotive as well as Financial Services. The company has operations that span six continents and Ford and Lincoln are its automotive brands.