Ford Motor Company (NYSE:F) to Retain “Best Selling Vehicle Brand” for 2013
Ford Motor Company (NYSE:F) might claim the title of “best-selling vehicle brand in North America” for the calendar 2013 ahead of Toyota Motor Corp (ADR) (NYSE:TM) and General Motors Company (NYSE:GM). But if one compares the Wall Street performance it is certainly General Motors which has delivered more than 41% returns year to date in 2013. Toyota Motor and Ford Motor have delivered 30% and 18% returns, respectively.
Ford’s Stellar Sales Figures
Ford Motor Company (NYSE:F) has sold more than 2.4 million vehicles this year, largely attributed to record sales of the Fiesta, Escape and Fusion models. Moreover strong demands for hybrid models as well as Focus model have also contributed to Ford’s stellar sales performance in 2013. F-Series sales are estimated to exceed 700,000 this year, thanks to recovering economy that boosted increased commercial construction. With this numbers, F-Series pickup will certainly be the best-selling vehicle in the U.S. this year.
Moreover the automaker is also expecting to widen the lead over Toyota Motor Corp (ADR) (NYSE:TM) this year, by selling approximately 400,000 more vehicles than Toyota. In 2012 Ford Motor sold 329,677 more vehicles than Toyotas and in 2013, till November, it has sold 396,041 more vehicles than Toyotas.
Vice President of the U.S. Marketing, Sales and Service at Ford Motor Company, John Felice said, “The great news is that we are not overly reliant on any one segment — we’re seeing double-digit sales growth in cars, trucks and utilities. With 16 launches next year, we’re looking to keep our sales momentum going.”
Anticipated December and 2013 Sales
While major automakers including Ford Motor Company (NYSE:F) will report December sales on Friday, it is estimated that monthly sales will increase by 4% compared to December 2012. With these estimates at hand, industry analysts predict 2013 to mark highest auto sales since pre-recession 2007. For 2013, auto sales are anticipated to be around 15.6 million with 8% year over year growth.