Get Realtime Sports Update On Facebook Inc. (NASDAQ:FB)
A company that combines sports, media and technology, SportStream recently partnered with Facebook Inc. (NASDAQ:FB). SportStream announced a new analytic product powered by Facebook’s Public Feed API and Keyword Insights API data. This new product will be accessible from SprotStream’s SportsBase platform.
The Product Highlights
SprotStream new analytic product analyzes aggregate posts and mentions from the Facebook Inc. (NASDAQ:FB)’s social network across sports to deliver real-time data presenting top games, players and teams along with audience characteristics like age, gender and location.
The tool is believed to be helpful to content producers and broadcasters to find out what’s trending in the sports world and among whom. For instance, ‘are males under-30 interested in the Winter Olympics?’ and such data can be plotted in depictive charts. Or for other instance, say a sports broadcaster can highlight on-air the most discussed NFL game or head to head player matchups.
How SportStream’s new offering Stands Unique?
Popular sporting events like NFL season garners over 20 million comments, likes and shares on Facebook Inc. (NASDAQ:FB)’s social network. Sorting the trends from this huge some data in an efficient and timely way was a real challenge for many organizations till the time as they need to sort through such data manually. But now SportStream offers a new tool that analyzes and presents to broadcasters with the most relevant social data and content around games, players or teams on-air without requiring the hefty dedicated resources.
SportStream also announced to have joined a select group of media partners having access to Facebook Inc. (NASDAQ:FB)’s recently launched API beta program.
The Sporting Season and Social Media
Given the growing significance of social media across the globe, everyone is trying to lure their audiences by offering something special through these popular social media platforms. In other related update, a deal between micro-blogging site Twitter Inc. (NYSE:TWTR) and Sky will provide the football fans with near-live video highlights from UEFA Champions League games. Every clip tweeted by Sky will also include an ad for Sky’s Now TV sport and movie streaming service.