Google Inc (NASDAQ:GOOG) – using “Waze” to avoid a traffic maze

Posted by Steve Raasch June 10, 2013 0 Comment 1547 views

Google Inc (NASDAQ:GOOG) is on the verge of paying over $1 billion for Waze Inc, a traffic and navigation application. The internet biggie is seeking to increase its own navigation offerings across the globe. By dollar value, this particular deal will be GOOG’s fourth-largest one and is slated to be announced anytime this week, said a person in the know. The five-year-old Waze has been at the center of several months of talks. Companies such as Facebook Inc, and Apple Inc have also shown a lot of interest in it.

The Waze acquisition talks only highlight how mapping is gaining in importance in the struggle to hold consumer loyalty towards mobile devices. A large number of application developers have been increasingly relying on Google Inc (NASDAQ:GOOG) mapping software as well as that from other providers. These applications show apps users their location on a map or even where they are with reference to friends, destinations, restaurants or other establishments.

What is GPS navigation?

GPS navigation is a fast and easy method of getting where you need to go. Not many know how much of work goes into the in-dash navigation systems that many latest cars are outfitted with. For you it might be just looking for the nearest gas station. However, something even as simple as that necessitates the use of multiple, orbiting-satellites, long-distance radio signal, extensive researching of map databases and precise timing.

What is Waze?

Waze is a system that connects drivers to one another. It helps in creating local driving-communities that work in conjunction with each other, and improve the quality of daily driving. This could range from helping drivers avoid on-road frustration while sitting in a traffic jam, warning them in advance of a police trap or even saving them some driving time by leading them via new routes they never knew existed.

How does Waze work?

After a destination address has been typed, users have to simply drive with the app opened-up on their mobile device. This is a passively contribution to traffic and various other road data. However, they can play a more active role by sharing police traps information, reports on accidents, or similar hazards on the way. This helps pre-warn other drivers about what’s up ahead. Apart from local communities of drivers who use the app, Waze is also used by a very active community of map-editors who are online and ensure that the data in their specific areas is being updated. Mobility and navigation don a completely new garb with these innovative devices and applications

About Steve Raasch

Steve Raasch is a breaking news reporter for GDP insider. During his nearly two decades of editorial experience, Steve has covered a variety of topics including small business, health, personal finance, advertising, workplace issues and consumer behavior. Steve is very passionate about his work. Steve earned a master of arts degree in international relations from the Johns Hopkins University School of Advanced International Studies in Washington.

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