Groupon Inc (NASDAQ:GRPN) – more than doubling staff in Dublin, ReachLocal Inc (NASDAQ:RLOC)
Groupon Inc (NASDAQ:GRPN), the online deals provider will be adding 20 new staff members in Dublin. These jobs will be open to experienced engineers, data scientists, programmers and marketers. New college graduates can also apply for the positions at the company’s newly-established software development centre.
Currently, GRPN has around 10,000 registered members who receive daily-offers across 48 countries. This new project in Dublin at the moment has 12 staff members. It is backed by the “Department of Jobs, Enterprise and Innovation” via IDA Ireland. Groupon’s Chief Marketing Officer, Rich Williams said that for the company’s international operations, Ireland is a strategic market and the brightest marketing and technology minds will be hired to help it scale. The new hires at the Dublin office will function across a range of operations such as computational marketing, analysis of data to customize consumer offers as well as to assist businesses with identification and retention of customers.
Europe- the new destination
Another company to feel the same way about the market in the European sub-continent is ReachLocal Inc (NASDAQ:RLOC). The company is a leader in local online marketing-solutions for SMBs. The company announced that with its Vienna, Austria office it has now moved into its 7th European country and the 14th across the globe.
Reaching Austrian locals
It has chosen Austria for its expansion plans as the SMB market offers bright opportunities. Consumers in the country have also taken up mobile and web searches for local services and products purchases, with a great amount of zeal. The internet penetration rate with Austrian consumers is more than 70%. This has given Sms’ the impetus to use online marketing solutions in order to reach these customers. For ReachLocal, Europe will continue to be a crucial part of its global operations as also its expansion plans.
Along with resellers and third-party agencies, ReachLocal now operates in the U.S, Canada, Austria, Australia, Czech Republic, Brazil, Germany, Japan, New Zealand, the Netherlands, Slovakia, Russia, Poland as well as the United Kingdom. It seems like online marketing companies are leaving no section of the globe untouched.