Hewlett-Packard Company (NYSE:HPQ) Search Engine and Sales Strategy
Resolution Media and Kenshoo, the global digital-marketing biggies have published a report in which they have analyzed the connection between Organic and Paid Search marketing for a key Hewlett-Packard Company (NYSE:HPQ) retail division in the U.S.
This extensive research covers a database that looks at millions of visits for both these kinds of searches. It addresses over $10M in direct online sales –conversion revenue for each of these channels.
Performance optimization efforts
Mark Grote, Hewlett-Packard Company (NYSE:HPQ)’s World Wide Search Ad manager said that search is essentially a foundational-channel inside the marketing mix. He said that the company is in constant efforts to optimize performance and working with Resolution and Kenshoo goes a long way in providing new perspectives about maintaining equilibrium in organic and paid search.
The best route
The Chief Marketing Officer at Kenshoo, Aaron Goldman said that this research lays to rest the controversy that existed over whether paid search advertising should be run for those brands that have a very strong organic-coverage. He said that their study shows that visitors that arrive from paid searches are definitely more profitable than the ones that come from organic ones. He said that companies like Hewlett-Packard Company (NYSE:HPQ) take a median route and have adopted a holistic approach to search-engine marketing in order to get the most benefit from their investment.
In Thursday’s trading session, Hewlett-Packard Company (NYSE:HPQ) dropped by 0.47%. The opening price of the shares was $21.27 which climbed to an intraday high of $21.59 and moved to a close of $21.30. Approximately 10.44 million shares were traded on Thursday while an average volume of 17.21 million shares were traded over a period of 30 days. The 52- week low of the shares is $11.35 and the 52-week high is $27.78. The company has a market capitalization of $40.93 billion.