How AreAscena Retail Group Inc(NASDAQ:ASNA), Chico’s FAS, Inc.(NYSE:CHS), and Express, Inc.(NYSE:EXPR) Employing Different Advertising and PR Strategies?

Posted by Saimoon October 9, 2014 0 Comment 772 views


New York, NY – GDP INSIDER  –  10/09/2014.

This article discusses three companies that mostly sell products to women: Ascena Retail Group Inc(NASDAQ:ASNA), Chico’s FAS, Inc.(NYSE:CHS), and Express, Inc.(NYSE:EXPR).

Ascena Retail Group Inc(NASDAQ:ASNA) is a New Jersey-based company that sells apparel and accessories through its subsidiaries: Catherines, Dressbarn, Maurices, and Lane Bryant. The company is currently engaged in an expansion plan for the latter of its subsidiaries, opening a Cacique Lifestyle store in Jersey City, NJ, a new location at the Outlets in West Palm Beach, FL, and a store in Downtown Summerlin in Las Vegas, NV. Simultaneously, the company is also hosting special events in support of Breast Cancer Awareness Month.

Will Ascena’s Expansion Strategy Capitalize on Its Customer Base’s Support For Breast Cancer Awareness Month? View Our Free ASNA Analysis.

On Oct. 7th, Chico’s FAS, Inc.(NYSE:CHS) announced that its subsidiary, Soma, had released a new fragrance called Enticing. The product’s advertisements feature a pink background with a white center that accents the cursive lettering on the glass container, which also features a pink cap. The press release’s language, which includes words like “femininity”, “curves”, and “romantic”, capitalizes on certain associations that may lead customers to view the product as a way to boost their self-esteem. It appears to be an effective campaign and design.

Will Enticing Prove To Be A Winner For Chico’s? Receive A Free CHS Analysis.

Express, Inc.(NYSE:EXPR) is a Columbus-based specialty apparel and accessories company that mostly sells to young women and men between the ages of 20 and 30. The Express website features a variety of specialty sales that deduct large percentages from the original cost of a product. The advertising materials tend to feature women with their hair down, which could be creating an association in the customer’s mind between Express products and internal confidence.

How Are Express’s Advertising Materials Helping The Company’s Bottom Line? Take A Look At Our Free EXPR Analysis.

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