How can Facebook Inc (NASDAQ:FB) help in mobile payments

Posted by Lynn Eisler September 24, 2013 0 Comment 2129 views

Facebook Inc (NASDAQ:FB)’s mobile-payments autofill solution will not handle any payment processing by itself. Instead, it will only autofill all the billing information for third-party applications or sites. This will be actioned on the basis of data that comes in via Facebook Payments. From this point on, the payment processors take over and continue with it.

The launch partners

The company will have 3 launch partners- Paypal, Stripe and EBay. To a certain degree, this service eases the process for mobile users to make payments via a PayPal competitor. No doubt, this might still be a threat of sorts to Paypal which is a frontrunner in the online payments space. News has it that Paypal is all set to acquire Braintree and this kind of a situation makes a buy such as this, all the more plausible.

At least for the moment, Facebook Inc (NASDAQ:FB)’s primary objective with this product seems to be assimilation of some more purchase-data. This information could also be used as raw data for delivering targeted ads on the social networking site.

Monday’s trading

In Monday’s trading, Facebook Inc (NASDAQ:FB) stock dipped by 0.63%. The shares opened at a price $47.28 which rose to a $47.55 intraday-high and dipped to close at $47.19. Around 75.32M shares were traded in Monday’s session. An average-volume of 63.86M shares were traded over a period of 30 days. The 52-week low of Facebook Inc (NASDAQ:FB) shares is $18.80 and their 52-week high is $47.60. The company has a market cap of $114.92.

The company

Facebook Inc (NASDAQ:FB) is involved in creating various products via which it creates utility for its developers, users and advertisers. Facebook can be used to stay-connected with people you know, to find out the various things that are happening around  and to share as well as express your thoughts.

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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