How Would ‘Shoppable Window’ and ‘Digital Storefronts’ Help EBay Inc. (NASDAQ:EBAY)?
EBay Inc. (NASDAQ:EBAY) is consistently piloting the ways to get closer to traditional brick and mortar retailers, offline and in-store, where majority of transactions still happen. The company wants to connect to offline retail customer and enhance their shopping experiencing through its retail technology. The company planned to achieve this through mobile and local personalization and was walking the trade to get into an e-commerce platform from a simple online marketplace.
The First of eBay
In June 2013, eBay Inc. (NASDAQ:EBAY) launched the ‘shoppable window’ virtual stores that facilitated a retailer Fifth & Pacific Companies Inc. (NYSE:FNP) sell its exclusive line of Kate Spade Saturday clothing on broad 9 feet by 2 feet window display screens. These giant windows allow the window shoppers and others passing by the corridor to browse and order from a catalog items for same day delivery.
The Latest from eBay
On Wednesday, November 20, 2013 eBay Inc. (NASDAQ:EBAY) unveiled digital storefronts in the Westfield San Francisco Centre that would surely catch the attention of holiday shoppers with latest innovation of high-tech commerce while allowing them to shop from giant touch-screen window display screens. This has been accomplished from a partnership between online retailer and Westfield Labs, subsidiary of the Westfield group that operates nearly 40 malls in the U.S.
The digital storefronts integrate mobile technology, connected glass and digital payments. Such storefronts would allow Sony Corporation (ADR) (NYSE:SNE), fashion designer Rebecca Minkoff and TOMS shoes shoppers to browse and order through window display screens. The shoppers can simply touch the glass, browse through catalog products, select the merchandise they want to buy and proceed to checkout. The order details will be forwarded to their mobile where they can opt to pay via PayPal service or debit/credit cards. Shopper can opt to pick up the merchandise from the shop in a mall or even for free home delivery.