Intel Corporation (NASDAQ:INTC) intelligence beyond PC’s
A one-time dominant of the PC industry, Intel Corporation (NASDAQ:INTC) seems like it has finally found a footing on the Android platform in tablets and smartphones. The largest chip maker in the world has been at the forefront of microprocessor development and manufacture. INTC’s problems have primarily arisen from a decline in the demand for personal computers. It has taken Intel a while to actually move out of its PC mould and diversify into mobile devices but it is finally getting there. However, the fact that it lagged behind its competitors, gave them the extra lap that will keep them ahead till the time the PC giant decides to turn on the steam.
The plus point
Intel’s biggest strength is in most probability, its widespread recognition and brand name. For decades, the company has been a leader in chip-making and currently, it dominates the PC chips market. Its image and brand loyalty is the one factor that will help it get to the fore even in the smartphone and tablets market. Other than that, the company’s processor range is another basic strength. There was a time when INTC focused only on performance. However, with its Atom processors, the company has forged ahead on the power efficiency front as well.
The broader perspective
The company has delayed the launch Broadwell, its power-efficient core processor and is now expected to hit the market only in 2014. Instead, what will probably be launching is a Haswell refresh and later in the year, the “Haswell-E” server part of the X99 chipset. It does seem like Intel is taking it a little easy on the Broadwell front.
The grapevine has it that Broadwell desktop CPUs will have to be soldered directly to the motherboards. This in itself will place limitations on system builders and users.
It seems like the desktop is implicitly the focus of the company’s business and that it would obviously deploy new technologies and process nodes there before it brings them out anywhere else.
This of course was the case for decades, but now the company has changed perspective and investing money in personal computers has been yielding declining returns. Thus its diversification to mobiles devices is a change that had to happen.