Is Amazon.com Inc. (NASDAQ:AMZN) Over Reacting?
The online retailer Amazon.com, Inc. (NASDAQ:AMZN) is keen on upgrading its streaming video services and chuck the share of viewers from the nation’s most popular online streamer Netflix, Inc. (NASDAQ:NFLX). Amazon’s streaming service now hosts over 150,000 movie titles and TV series episodes exclusively for Amazon Prime members. These titles could be bought, subscribed or rented to stream on Amazon’s own Kindle Fire HD; Apple Inc. (NASDAQ:AAPL)’s iPhone, iPad or iPod touch; Microsoft Corporation (NASDAQ:MSFT)’s Xbox 360 or Sony Corporation (ADR) (NYSE:SNE)’s PlayStation 3 and 4; among others.
Fast Featured Deals
Recently Amazon.com, Inc. (NASDAQ:AMZN) announced to have inked an exclusive content licensing deal with A24, an independent film studio. The move comes as the online retailer continues its quest to expand the archive of movie titles and TV series on its Amazon Prime Instant Video, an online streaming video site.
This deal would help Amazon.com, Inc. (NASDAQ:AMZN) to feature exclusive subscription service and stream all current as well as upcoming movie titles from A24. The recent theatrical releases from A24 include The Spectacular Now, Ginger & Rosa, The Bling Ring and Spring Breakers. Moreover the deal also provides to make its forthcoming releases like The Rover and Under The Skin available on Amazon’s Prime Instant Video, once they are released on DVD and Blu-ray.
Among other updates Amazon.com, Inc. (NASDAQ:AMZN) has also recently inked a deal with PBS Distribution towards securing exclusive web rights of the Downton Abbey’s Season 3. The online retailer has entered into a number of agreements over past four quarters with some of the leading cable networks and almost every major Hollywood studio. These suggest Amazon’s keenness to upgrade and promote its streaming video service.
Analysts at Zack Equity Research believe that “Expanding the video archive is one of Amazon.com, Inc. (NASDAQ:AMZN)’s key strategies. The company is spending a considerable amount on licensing deals for movies and TV shows to attract more viewers.”