Is Apple Inc. (NASDAQ:AAPL) Spending More On Research & Development?

Posted by Beth Hart November 25, 2013 0 Comment 1077 views


The S&P index tracked, $469 billion market capped Apple Inc. (NASDAQ:AAPL) in its continued efforts to differentiate its smart phone and tablet offerings from its hot on the heals competition in the form of SAMSUNG ELECT LTD (F) (OTCMKTS:SSNLF) and Microsoft Corporation (NASDAQ:MSFT) has been pouring billions into its research and development division. In addition each of these major electronic devices and hardware providers has been casting a roving eye on smaller tech companies from across the globe. The target companies are typically small in size and are involved in developing niche and indeed revolutionary technologies which are yet to see commercial success. The one big criterion that attracts the biggies to these smaller firms is that their tech offerings are complimentary to their own product evolution.

Latest Tech Acquisition

Sunday, November 24 was witness to one such successful takeover bid. Apple Inc. (NASDAQ:AAPL) announced that it has consummated a purported $360 million dollar take over deal with an emerging Israeli tech firm PrimeSense. This best of the breed tech player had been at the forefront of developing new age tech software which will allow “motion detection”. Readers should note that the Israeli based firm had supplied Apple Inc. (NASDAQ:AAPL) competitor Microsoft with a sensor which went into the making of Microsoft’s gaming device. This new tech is expected to allow Apple to bring out next generation smart phones and tablets with new features which will help it gain a leg up above its competition.

Apple TV on the Cards?

Speculate is also rife that the makers of such revolutionary products like iPhone and iPod is all set for an encore in the personal and family entertainment space through this acquisition.  It’s long been rumoured that Apple Inc. (NASDAQ:AAPL) is working on coming up with a smart TV which can be operated by motion of users without electronic devices like remotes.



About Beth Hart

Beth is from New York. She has two master’s degrees and served as a lecturer in B-School. Her master’s degree is an MBA in Global Management from the University of Phoenix (2010). She has worked for small businesses, public agencies, and large corporations. She does write articles as a freelancer.

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