Is Microsoft Corporation (NASDAQ:MSFT) Regaining Its Lost Market Share?
Once again Microsoft Corporation (NASDAQ:MSFT)’s Xbox 360 gets back on top of chart for the best-selling home console in October. However except for September’s chart where Sony Corporation (ADR) (NYSE:SNE)’s PlayStation 3 lead the chart owing to its Grand Theft Auto 5 bundle and break the Xbox’s winning streak continuing for past 32 consecutive months, Microsoft Corporation (NASDAQ:MSFT)’s Xbox has dominated home console sales in the U.S. for years.
As the PlayStation 4 launched today and Xbox One to be launching by next week, this marks the last NPD figures before the industry moves on to the next generation consoles. Hardware sales during the month of October were $171.7 million representing about 8% fall from October 2012 and about $10 million less than the preceding September 2013.
Earlier Microsoft Corporation (NASDAQ:MSFT) announced that over past twelve months it has delivered over 20 billion hours of online gaming and entertainment through Xbox 360. This represents almost 17% year over year growth but the company did not specify how much of this exactly relates to gaming.
August 2013 NPD highlights
Microsoft Corporation (NASDAQ:MSFT) earlier cited NPD’s August 2013 Online Gaming report to mention that Xbox 360 has 50% more connected service users compared to its rival Sony Corporation (ADR) (NYSE:SNE)’s PlayStation 3. According to a report Xbox 360 had almost twice online players in the U.S. as compared with PlayStation 3.
Moreover Xbox 360 held six of the top 10 console gaming titles in the month of August and these include Saints Row IV, Madden NFL 25, Minecraft, Disney Infinity, Tom Clancy’s Splinter Cell: Blacklist and Payday 2.
Total retail spend on Microsoft Corporation (NASDAQ:MSFT)’s Xbox 360 platform that include sales of software, hardware and accessories reached $213 million in the month of August which was the highest for any console in the U.S.