Kraft’s Berman now J.C. Penney Company, Inc (NYSE:JCP)’s top marketing honcho
On Monday, J.C. Penney Company, Inc (NYSE:JCP) announced the appointment of Debra Berman as senior vice-president of marketing. Berman was previously a Kraft Foods executive. The JCP job had been vacant for 14 months and the company needed a capable hand to strategize marketing at a time when the company is trying to attract shoppers back into its fold.
Adding force to the forces
Berman’s appointment was effective 2 Aug 2013. In this role, she will be responsible for spearheading JCP’s marketing efforts and the focus will be on resuscitating the JCP brand, building its brand-architecture and communicating the company’s brand promise. She will report directly to the company’s CEO Myron Ullman. The CEO said that Debra Berman is an extremely talented marketing executive and that the fact that she desired to join the company clearly indicates that the brand is still going strong and has potential.
He went on to say that she has vast experience and has been very successful as a marketing strategist for numerous consumer brands. This makes her an ideal head to market the company’s products and reconnect with the customers. Newer and more creative and effective campaigns and promotions will provide the company the boost it needs.
Berman said that all these efforts will go a long way in reminding families in the U.S that the JCP Penney brand is going strong and will also help in attracting new customers. She said that the company plans on achieving this via targeted campaigns and highlight the quality, style and value that the JCP brand stands for. Debra Berman was the vice-president of marketing-strategy and engagement at Kraft Foods Group.
She was in charge of directing global brand-strategy as well as customer-engagement for all the brands that the company. She also headed the company’s marketing-communications Center of Excellence.