Latest Google Maps SDK For iOS To Help Apple Inc. (NASDAQ:AAPL)

Posted by Lynn Eisler November 20, 2013 0 Comment 1468 views

There is good news for Apple Inc. (NASDAQ:AAPL)’s iOS developer who uses Google Maps in their apps. Google Inc. (NASDAQ:GOOG) unveils the latest Google Maps SDK for iOS, version 1.6. This newer version of Google Maps supports Apple Inc. (NASDAQ:AAPL)’s 64-bit A7 processor, allowing it to take comprehensive advantage of Apple’s latest chip. Moreover the iOS developers can now also set the transparency of map markers, powered by another new feature of Google Maps SDK that supports marker opacity.

Key Highlights

New Google Maps SDK for Apple Inc. (NASDAQ:AAPL)’s iOS now comes with both 32 and 64 bit binaries built into the single framework. Based on the build settings, the correct binary will be selected by Xcode. Apple’s 64 bit transition guide provides instructions on building 64 bit applications.

In addition the newer version of SDK for iOS comes with added ability to restrict min and max zoom on GMSMapView and the core animation requiring model values to be set. GMSMarker and GMSTileLayer come with an added opacity as well as enhanced CGFloat instances where it was more appropriate.

Google Maps on iOS

Though the release of Google Maps SDK for iOS could be good news for app developers it would really be interesting to see how many developers are going to use this version given the fading popularity of Google Maps on iOS devices. While everyone might have expected Google Inc. (NASDAQ:GOOG) to enjoy the monopoly with its Google Maps service following the ‘flop launch’ of Apple Maps service by Apple Inc. (NASDAQ:AAPL) last year; it did not happen so. Apple really made a noticeable come back with its mapping services for iOS devices.

The comScore Factsheet

The comScore data suggests that where 81.1 million users were using Google Maps last year out of total 103.6 million Android and iOS users,  in September 2013 this drastically came down to just 58.7 million users despite the significant growth in overall smartphone users to 136.7 million. Thus Google Maps’ share plunged from 78% of all Android and iOS users in last September to mere 43% in one year. While Apple Inc. (NASDAQ:AAPL)’s Apple Maps are making huge hits with over 35 million iOS users of total 60.1 million users using the services.

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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