LinkedIn Corp (NYSE:LNKD)’s User Base Increases
LinkedIn Corp (NYSE:LNKD) share holders had more reasons to feel happy as they celebrated the advent of 2014,since a latest study has revealed that the patrons and popularity of the professional networking website has continued to increase in the past year in spite of stiff competition from other social media.
The research paper was bought out by Pew Research Centre as part of its ongoing effort to track and understand the usage patterns of users in the cyberspace, which is being conducted under its Internet Project. The project involved survey of 1800 internet users in U.S above the age of 18 and was conducted by the Princeton Survey Research Associates International on behalf of Pew in the last quarter of 2013.
Gulf between Facebook Inc (FB) and Other Social Media Increases
The research paper throws up interesting trends in social media usage which offers marketing companies and the social media executive’s food for thought. While the dominant social media platform in 2013 continued to be Facebook Inc (NASDAQ:FB) with close to 71 percent (Up from 67 percent in 2012) of the survey respondents indicating daily logging in and usage of that networking media, LinkedIn Corp (NYSE:LNKD) came in second place with 22 percent of the respondents indicating the usage of the platform to professionally network and connect.
LinkedIn Corp Increases Its Own User Base
This represents a 2 percent increase in the user base for the pioneering professional network and staffing solutions provider on a year on year compare. The survey also recorded a strong increase in interest for LinkedIn going up in respondents of employable age in U.S. Pinterest comes up a close third with 21 percent survey respondents indicating usage of this app daily. The next rung in the social media hierarchy in U.S is occupied by micro blogging site Twitter Inc (NYSE:TWTR) with an 18 percent share of the respondents and Instagram which holds a 17 percent share of the respondents.