Macy’s Inc. (NYSE:M) Wooing Young Spenders
One of North America’s most popular retailer Macy’s, Inc. (NYSE:M) with a market cap of $18.58 billion has announced strong third quarter results and has even increased its forecast for its 4Q operations. This strong sustenance in its same store sales figures is driven by the fashion retailers continued push to embrace new age technology and fads to connect and engage with its customer base.
Macy’s Outreach Attempt through Radio
One such examples is the week end announcement by Macy’s, Inc. (NYSE:M) and radio channel Clear Channel. The two companies announced that they are extending and deepening their partnership whereby a new digital radio station called mstyleradio is to be launched soon. This partnership will be an extension of the existing quid pro co relationship between Clear Channel backed “iHeartRadio” and Macy’s.
The new digital station is set to offer listeners with news and information about the luxury retail chain along with music, talk shows, fashion advice and other related programming which is primed to attract young shoppers who are in the 14 years and above age group. The new service is being broadcasted in all the stores of Macy’s, Inc. (NYSE:M) since November 15. The same programming is also available on “iHeartRadio.com and the iHeartRadio mobile app”.
Macy’s Outreach Via The Social Media
In a clear indication of its continued push to leverage social media, the retailer announced that the station programming has mobile apps available which can be easily and seamlessly inputted into social media platforms like Facebook and MySpace.
Commenting about the launch of new station, chief marketing officer of the retail chain giant Martine Reardon is quoted to have said, “This unique station combines the collective resources and skills of Macy’s and Clear Channel to create a destination where millennial will be able to discover new music, enjoy their favourite hits and connect to the latest in fashion and pop culture.”