Microsoft Corporation (NASDAQ:MSFT) Asus Laptops Lose Ground

Posted by Michael Korte January 3, 2014 0 Comment 2162 views

If Microsoft Corporation (NASDAQ:MSFT) executives had started to breathe easy about the solid performance put in by its flag ship laptop product Asus Transformer during holiday sales, analysts feel, they would soon be in for a major disappointment. This is because even though Microsoft Corporation (NASDAQ:MSFT) manufactured Windows 8 laptop stood second in Amazons best seller list for the duration covering the holiday season sales, it has already started to fall back behind its competition.

Short Lived Gains

This was amply illustrated when Amazon released its latest best seller list for the current week in which the Microsoft Corporation (NASDAQ:MSFT) manufactured Asus Transformer had already given way at the top and had slipped to number three slot in the laptop category. In the first two places were Chromebook O.S based laptops manufactured by Acer and Samsung.

Scroogle Campaign Proves Ineffective

Readers should note that all through the intervening months of November and through December, Microsoft had been taking pot shots at the Chromebook through its negative advertisement campaign aptly branded as” Scroogle Campaign”.  This was supposed to be a campaign designed to showcase to buyers the drawbacks (as per Microsoft) and the gaps in the features and offerings of Google backed Chromebook platform.

Major Fight For Software and Services Market share

If the stats coming in from various resellers and retailers for the past month are to be believed, Google seems to be having the last laugh in this battle for the entry level and basic computing power providing computers in the form of laptops. Readers should note that Chromebook does not come packed with preinstalled O.S or software packages. It works when it is connected to the internet and draws all the software it requires from the web. Chromebook are being manufactured by various third party hardware makers like the Samsungs and Acer and partner with Google to use the Chromebook platform.

About Michael Korte

Michael Korte an investigative reporter at GDP Insider and is a breaking news reporter. Michael work includes investigations of misconduct by federal prosecutors and industrial air pollution around the nation's schools. His reporting has been recognized with the Hillman Prize for Newspaper Journalism, the Grantham Prize for Excellence in Reporting on the Environment, and the Philip Meyer Journalism Award for reporting that incorporates social science methods.

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