Microsoft Office 365 is Microsoft Corporation (NASDAQ:MSFT)’s game-changer
In July, Microsoft Corporation (NASDAQ:MSFT) announced that it will be reorganizing in a big way, in an effort to compete effectively with Apple and Google, its biggest rivals. At the start of 2013, MSFT used to typically train the spotlight on business customers, now channelized its energies into the consumer segment with the Office 365launch. It was sort of following in the footsteps of its competitors.
This is a paradigm shift in its marketing as well as in its R&D. For numerous years , the general public was used to being offered “prototypes” of various innovations that were slated to be launched. More often than not, the final product would disappoint and held no aesthetic appeal. However the only reason why people would buy the product was because they had a certain amount of anticipatory knowledge of what to expect.
And then things changed…
This particular model worked perfectly well for software and hardware companies like MSFT as businesses were their core customer base. And then Steve Jobs came onto the scene and turned the way the world looked at technology companies. Apple did everything differently. Jobs chucked the showcasing prototypes concept and showcased technology instead. And that’s exactly how it managed to grow by leaps and bounds.
Microsoft has only just now woken up to the concept of wooing the consumer market and the new model seems to be working well for it. So-much-so, that the company followed this very same model for its Microsoft Office 365 release. Businesses everywhere did a double-take but customers sat up and took notice.
A surprise package
The spanking new Office suite provides customers with real-time shared editing within the cloud. They can also streamline usage agreements with the subscription service. All this functionality was kept under wraps up until its launch and by the looks of it- it seems to have been an astounding success.
What is left to be seen is how Microsoft Corporation (NASDAQ:MSFT) will handle their businesses to consumers’ focus-shift. If it takes-off as planned, it may well be their big leap ahead.