Netflix Inc. (NASDAQ:NFLX) Signs New ‘Marvel’ Deal With The Walt Disney Co. (NYSE:DIS)
Netflix Inc. (NASDAQ:NFLX) has announced that it has signed a new agreement with The Walt Disney Co. (NYSE:DIS) to produce multiple original series of adventures featuring four most popular Marvel superheroes. The series will be exclusive to the leading Internet TV Network, starting in 2015. Netflix has over 40 million members in more than 40 countries.
This deal will allow making four serialized programs, which will lead to a mini-series programming event, the companies stated in their press release.
The epic, which will be led by a series focused on ‘Daredevil’, and followed by ‘Jessica Jones’, ‘Iron Fist’, and ‘Luke Cage’, will unfurl over many years of original programming. However, Netflix has agreed to a minimum of four, 13 episodes series.
The deal is said to be Marvel’s “most ambitious” entry yet into live-action TV storytelling. It will be produced by Marvel Television, in association with ABC Television Studios.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
This new original TV deal follows last year’s movie distribution deal. Investors are quite happy with Netflix progress, as recently Baird analysts upgraded Netflix to “outperform”, as the company is seen as a biggest player in this growing field.
Whereas, Netflix’s rival Comcast Corporation (NASDAQ:CMCSA), a media and technology company, is also basking high on an excellent third-quarter results. Comcast said during the company’s earnings call that cable operators have been calling about licensing Comcast’s X1 platform for video-on-demand.