Nokia Corporation (NYSE:NOK) goes tough on Microsoft
Microsoft has been snail-paced with providing updates for Windows phone and Nokia Corporation (NYSE:NOK) has probably reached the end of the line with its patience. The company very openly criticized Microsoft for its lackadaisical attitude with pushing apps and updates. NOK has been launching new handset models as well as updated versions of its apps and services. Microsoft on the other hand had come under flak on numerous occasions, for not being up-to-the-mark when it comes to upping its mobile OS functionality to level it out with iOS and Android.
To date, techies as well as Nokia fans had been censuring Microsoft for cold shouldering the Windows Phone 8 platform. By the looks of it, now Nokia too wants MSFT to shake out of its reverie. In a very recent interview with the International Business Times, Vice President of App Development at NOK, Bryan Biniak unleashed a volley of criticism at Microsoft. The underlying message was that the company’s smartphone sales are taking a hit because of lack of updates.
He very subtly but aptly said that they are trying to evolve (Microsoft’s) cultural thinking and saying that time is critical. It does the company no good to wait till the end of the financial year, to close their targets, when the more pressing need is to sell phones today. Biniak also made a mention about the app-related problem and that it is now affecting their image and that it has tarnished customers’ perceptions about the company’s Lumia smartphones.
Time to get it right
He went on to say that Nokia has been launching new devices at a very steady pace and that for every new device there is an app that a particular customer cares about and wants. And as far as NOK is concerned, if that app is not available at the right time, it is definitely a missed sales opportunity. The final verbal blow was when Biniak said that NOK does not want to keep on waiting for someone else and rely on them to get it right.