Omnicom Media Group to deploy Salesforce.com (NYSE:CRM) marketing cloud

Posted by Lynn Eisler June 24, 2013 0 Comment 1872 views


Salesforce.com (NYSE:CRM), is the world’s first CRM platform across the globe. Last week Omnicom Group Inc.’s media service division, Omnicom Media Group had announced that they will deploy Salesforce Marketing Cloud for their social marketing offerings.

The agreement entered by the two companies will help Salesforce.com in gaining more customers in the near future as per Michael Lazerow, CMO of Salesforce Marketing Cloud. The technologies which the Salesforce Company offers will make it easy for Omnicom Media Group agencies to effectively enhance their client’s advertising, social listening, and publicizing globally.

The common vision of both the companies is to help their customers build connections in new ways via cloud, social or mobile technologies. Both the companies aim to build a complete integrated social marketing workflow. Omnicom Media Group looks forward to the increase in Social Marketing innovations by the Salesforce Company.

Salesforce Marketing Cloud at the core along with a division of Omnicom Media Group namely Annalect will build world-class social marketing technology services. Omnicom Company will leverage the leading products of the Salesforce Company which will help them to leverage data and insights which will play an essential role in the overall integrated planning. Omnicom Company will also build social media command centers at various countries to display their technologies.
Salesforce Marketing Cloud has joined hands with Omnicom Company which is known for its best of breed technologies will help the company for its better functioning and rapid growth.

According to a recently inked merger agreement, Salesforce seems to be poised to purchase Indianapolis based ExactTarget Inc for $2.5 billion. It seems that Salesforce is overpaying for ExactTarget Inc. which can backlash the shareholder’s wealth. The speed and scale of this deal is evident from the range of digital marketing products and services provided by ExactTarget Company which nicely complements Salesforce cloud-based sales and programming offerings. These two firms collectively offer’s some leading products via there technologies that could prove irresistible for larger businesses who are increasingly dependent on mobile and cloud-computing platforms to sustain their profitability.

The merger has various obstacles to be faced as a number of legal investigations have already obstructed the matter. For the previous day’s trading session Salesforce stock showed a decline of 5.40% and closed the day at $36.21.


About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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