Oracle Corporation (NYSE:ORCL) spreads its language tentacles
On Tuesday, Oracle Corporation (NYSE:ORCL) announced that it will be expanding the reach of various products that permit clients to initiate and monitor conversations about their respective brands on platforms like Twitter. The company will now have Spanish, Chinese and Portuguese social networks. This will automatically allow ORCL to mine additional platforms such as SinaWeibo. This Chinese micro-blogging network is very similar to a Buenos Aires social gaming site, Vostu and Twitter. It is an excellent way to look for potential lead sales.
Tapping market potential
Oracle’s announcement comes on the heels of a similar move that Salesforce made. The latter launched its social monitoring services for Chinese and Russian language platforms. Currently, ORCL is hosting a 4-day expo in China called OpenWorld Shanghai, in which the company is showcasing all its software services. Oracle’s recent activity indicates how zealously IT firms are heading for Chinese markets. The country has a population of more than 1.3Bpeople and its IT spending-growth for the current year is above 10%.
The potential of this market is not one that companies like Oracle or Salesforce can ignore. For both these companies, the objective is one and the same. They will help organizations in China to leverage social media more effectively. This will help them compete in the booming and competitive market.
About the company
Oracle Corporation (NYSE:ORCL) provides computer hardware services and products as well as enterprise software. The company has various hardware, software and services systems. Via these systems, ORCL manufactures, markets, supports and hosts middleware and database software, hardware systems and applications software. The hardware systems are largely comprised of computer storage and server products.
The company has created an exclusive niche for itself in the services business as well. This segment offers manages cloud services, consulting services and education services. The company acquired Taleo Corporation in 5 April 2012 and Nimbula Inc on 13 March 2013.