Settle for Advanced Micro Devices, Inc (NYSE:AMD)’s Never Settle Forever
Advanced Micro Devices, Inc (NYSE:AMD) is all set to launch the latest version of its rewards program- Never Settle Forever. This program bundles discounted-games with the purchases of graphics cards. This program was originally launched last fall as Never Settle and this spring moved onto being called Never Settle Reloaded.
Now, buyers of AMD products will have more options while buying graphics cards that are incorporated into 1, 2 or 3 high-end Personal Computer games. AMD has been using this bundling program to gain favor with the hardcore gaming crowd. This segment is the one that tends to upgrade to new software at a faster pace. The company hopes that it will stand a head above its rivals with its bundling program and build a strong and loyal customer-base that also have options like NVIDIA and Intel to choose from.
Gold, silver or bronze
Never Settle Forever bundles the AMD Radeon HD-7000 Series GPU card with Gold, Silver or Bronze reward-tiers. With the gold tier, players have the option to choose from 3 titles from a collection of 9 games. With the silver tier, players can opt for 2 out of a catalogue of 8 titles while the bronze tier customers choose 1 game from a 6-title catalogue.
The AMD difference
The corporate vice-president and general manager of AMD’s graphics business, Matt Skynner said that the company has numerous software partnerships with the topmost game developers in the world. He added that this latest program is a completely new angle of that particular commitment. This program pioneers the idea of an entirely customizable game bundle. This is the 1st time that gamers will have the functionality to assemble a bundle that suits their requirement to the T and they have an expansive catalog of games that are optimized for the company’s technology.