Sirius XM Radio Inc (NASDAQ:SIRI) serious about Business Radio
Sirius XM Radio Inc (NASDAQ:SIRI) is adding some muscle to its business-content. The company is now teaming-up with University of Pennsylvania’s Wharton School of business. It will launch a completely new channel. This channel will be launched at the start of 2014 and will be called Business Radio and the Wharton School will power it.
This channel will be available on Channel 111 and subscribers will be able to gain some insight from professors of the business school. The program will run on a call-in format.
The expectation is that there will be a large number of subscribers for this new business channel. CNBC runs on channel 112 and 113 broadcasts Bloomberg Radio. Sirius XM Radio Inc (NASDAQ:SIRI)’s Business Radio will be the 3rd business channel.
One way or the other, Bloomberg and CNBC were going to have company. Earlier this month, Sirius XM Radio Inc (NASDAQ:SIRI) expanded a deal with FOX and one of the enhancements of this deal was that it would start carrying the FOX Business Network by this fall. What this also means is that by the start of 2014, Sirius XM Radio Inc (NASDAQ:SIRI) will double all its dedicated business-channels.
Business Radio will be focusing on entrepreneurship and business, but Jeremy Siegel, Wharton’s Finance professor might also share some investing and stocks information.
A firmer footing
On the whole, this is a great deal for the company as it increases the attraction of satellite radio to intellectuals who have an inclination towards business. By expanding its programming, the company will be on stronger ground when the time finally comes to negotiate with Bloomberg and CNBC. At the start of 2013, losing either one would have been a big blow to Sirius XM Radio Inc (NASDAQ:SIRI). Now that the company is all spruced up and ready with a new channel, it can face the business biggies more confidently.